It
is difficult to tell what internet users want from a website without
referring to the findings of reliable surveys. You can, however, look
at popular sites and figure out what’s in them that attracts
visitors. Content is a given, so you have to make sure your webpages
provide relevant and engaging information. However, the website’s
architecture and design matter just as much.
You
don’t really want to compete with giants like Apple and Amazon.
This does not mean, though, that you should settle for less,
especially since your website serves to advertise your business.
Consider investing in a good website design. By hiring a reputable
web design company to refurbish your site, you’ll have a good
chance of getting good returns on your investment within a short
period.
Among
the elements you may want to improve on is your site’s typography
and color scheme. While there are certain fonts and colors that you
personally prefer, these just might not work for your market. Also,
you should consider trends in website designs that could work in
bringing in more traffic to your site.
Consider
adding images and videos, as well. Studies have shown that today’s
internet users prefer watching videos and viewing photos than reading
texts. Videos and photos help make viewers feel more engaged and
connected to your company, complementing well-written and informative
content.
