Tuesday, June 2, 2015
Just as you would want your business place to look presentable and welcoming to passersby, your website should look equally appealing and worth visiting to regular Internet users. With the help of a web design agency in Lombard, your website can have all the features necessary to attract visitors and urge them to visit again. Normally, a reputable web design agency like Grays Digital Consulting would suggest the design to be based on the latest trend, and not just on what the owner finds appealing. In his article for Forbes.com, contributor John Rampton identifies three major features that a website should have, at least in 2015. He claims that these features are the latest trend and may increase a website’s marketability.
Monday, June 1, 2015
Many business owners believe that online marketing is something they should pursue only if they want to build a national or even international brand. The truth is: online marketing is primarily done with a local audience in mind. Have you ever searched for a business on Google without adding a location? What do you think comes back to you in your search results? That’s right, local. Your business can be one of those highranking local search results if you work on creating Local Buzz for it. Did you know that over 50 percent of online searches for products and services resulted in customer visits? With the prevalence of mobile technology, more people are searching for your business on the Internet, and you better make it easy for them to find you.
Thursday, April 16, 2015
The current year is nearing its midpoint, and website design as a field is still changing. That being said, you must be up to speed with all the updates, or you’ll be left behind. Here are a few website trends that continue to dominate 2015; all of which should also dominate your web design strategy as well.
Long Scrolling Sites – Apple’s iPhone 6 website is the perfect example of a long scrolling site. Such types of sites allow putting a lot of information in a single page in a compelling manner without boring visitors. This trend is alive mainly because of the way web users access pages these days—as people have been increasingly accessing the web through mobile devices, scrolling is much easier instead of clicking small individual links.
Storytelling – Everyone loves a good story. A good example of a site that tells a story is the page for Seattle’s Space Needle, which relays facts about the famous structure using a design that perfectly supports the endeavor itself (one that is also in line with long scrolling). While amazing content is a staple, it can also help if you’d include a compelling narrative within it.Video Backgrounds – If a picture is worth a thousand words, a video is likely worth a million or more. Videos are considered to be the foremost media to portray emotions and intentions, and embedding them on websites is still going strong since last year.