Responsive Design: Why You Should Invest in It

About 80% of businesses will be increasing their digital marketing budget over the coming 12 months. These companies are willing to spend about 5-10% more, which can be as much as thousands of dollars, just to achieve their marketing goals. If you’re a small business, you can’t afford to let such big investments go to waste on strategies that won’t bring you significant returns.

The responsive design of your website is one aspect of your online presence that should be part of the things you prioritize. Experts can’t stress the importance of having an adaptable or mobile-friendly website enough. If you consult any web design agency, it’s bound to be part of their top recommendations.

Customers are mobile, so you should be, too.

Some surveys suggest that the number of consumers who rely on their smartphones or tablets for researching companies or interacting with them (through queries, feedback, or actual purchases) is equal or even more than those who still prefer desktop searches. This is a portion of the market you can’t afford to ignore. You have to ensure that you allow them to have a great user experience when accessing your website.

It can be your edge against big brands.

You think 80% of businesses (large corporations in particular) have a responsive web design? Try 11-18%. This was a finding of some researches during the latter part of 2014. This means small businesses that have mobile-friendly websites can definitely gain an advantage over big brands.

Blunders to Avoid When Designing a Website

No one’s immune to mistakes. Even in web design, where a designer has complete control and freedom over his masterpiece, mistakes can be done, at least when compared against certain web design standards. Here are some of the most common mistakes that you must avoid in order to create a successful website.

Why Hire a Web Design Agency

It is difficult to tell what internet users want from a website without referring to the findings of reliable surveys. You can, however, look at popular sites and figure out what’s in them that attracts visitors. Content is a given, so you have to make sure your webpages provide relevant and engaging information. However, the website’s architecture and design matter just as much.

You don’t really want to compete with giants like Apple and Amazon. This does not mean, though, that you should settle for less, especially since your website serves to advertise your business. Consider investing in a good website design. By hiring a reputable web design company to refurbish your site, you’ll have a good chance of getting good returns on your investment within a short period.

Among the elements you may want to improve on is your site’s typography and color scheme. While there are certain fonts and colors that you personally prefer, these just might not work for your market. Also, you should consider trends in website designs that could work in bringing in more traffic to your site.

Consider adding images and videos, as well. Studies have shown that today’s internet users prefer watching videos and viewing photos than reading texts. Videos and photos help make viewers feel more engaged and connected to your company, complementing well-written and informative content.