2015 Web Design Trends

The current year is nearing its midpoint, and website design as a field is still changing. That being said, you must be up to speed with all the updates, or you’ll be left behind. Here are a few website trends that continue to dominate 2015; all of which should also dominate your web design strategy as well.

Long Scrolling Sites – Apple’s iPhone 6 website is the perfect example of a long scrolling site. Such types of sites allow putting a lot of information in a single page in a compelling manner without boring visitors. This trend is alive mainly because of the way web users access pages these days—as people have been increasingly accessing the web through mobile devices, scrolling is much easier instead of clicking small individual links.

Storytelling – Everyone loves a good story. A good example of a site that tells a story is the page for Seattle’s Space Needle, which relays facts about the famous structure using a design that perfectly supports the endeavor itself (one that is also in line with long scrolling). While amazing content is a staple, it can also help if you’d include a compelling narrative within it.

Video Backgrounds – If a picture is worth a thousand words, a video is likely worth a million or more. Videos are considered to be the foremost media to portray emotions and intentions, and embedding them on websites is still going strong since last year.

Current Web Design Trends

As more and more people are using mobile devices to search for what they need and want online, most companies are choosing to make their websites that comply with the current trends. Here are the top 3 characteristics on how to make your website ready and equipped for the ever-evolving needs of customers:

Responsive design

A website that looks great on all platforms and modifies itself is a website that speaks about its commitment to its customers and caters to their every need. It can adapt to the screen sizes of different devices – smartphones, tablets, or desktops – and automatically adjusts and improves the various elements of the site, resizing fonts and images to provide a better viewing experience.

Simple design

Give your visitors what they need. Make things easier for them to find what they want to know by creating straightforward pages, presenting clear and concise content, and showcasing effective images that answer their queries. When dealing with content-heavy websites, it’s crucial to place fixed side or top bars for effortless, uncomplicated navigation.

Engaging user experience design

You want to impress and to stand out from the rest of your competitors, and one of the best ways to be unforgettable is through an engaging encounter. Allow your customers to interact with your website through powerful images and captivating words that tell a story about how you can help them with what they need. Introduce relevant content and help them solve any difficulties they may be facing.