It is difficult to tell what internet users want from a website without referring to the findings of reliable surveys. You can, however, look at popular sites and figure out what’s in them that attracts visitors. Content is a given, so you have to make sure your webpages provide relevant and engaging information. However, the website’s architecture and design matter just as much.
You don’t really want to compete with giants like Apple and Amazon. This does not mean, though, that you should settle for less, especially since your website serves to advertise your business. Consider investing in a good website design. By hiring a reputable web design company to refurbish your site, you’ll have a good chance of getting good returns on your investment within a short period.
Among the elements you may want to improve on is your site’s typography and color scheme. While there are certain fonts and colors that you personally prefer, these just might not work for your market. Also, you should consider trends in website designs that could work in bringing in more traffic to your site.
Consider adding images and videos, as well. Studies have shown that today’s internet users prefer watching videos and viewing photos than reading texts. Videos and photos help make viewers feel more engaged and connected to your company, complementing well-written and informative content.