Ideally, a website should be built in such a way that it strikes a balance between function and design. A beautiful website is useless if it’s incompatible with most web browsers, just as how an informative website is less effective if it doesn’t have a user-friendly interface. Online marketing agencies can thankfully help avert these problems due to their knowledge of the basics in web design.
Layout, for example, dictates how a website would appear in a particular window or computer screen. If a website has a good layout, all the necessary elements of each webpage are easy to find and the page itself isn’t jumbled. Legibility, meanwhile, refers to how easy it is to read the various letters and words used in the site. Font type and size can also give a particular website an identity of its own if they’re unique enough.
These two elements may sound like they give great stock on fancy images and aesthetics, but a website should also espouse simplicity to be considered good. Images, videos, and animations should only be used sparingly and wherever necessary because these elements can take quite a while to load in most web browsers.
Finally, a website should also be ”complete”. Completeness refers to the presence of important features that all websites should have for the benefit of the user, like a home page, contact information page, and a sitemap.