Ideally,
a website should be built in such a way that it strikes a balance
between function and design. A beautiful website is useless if it’s
incompatible with most web browsers, just as how an informative
website is less effective if it doesn’t have a user-friendly
interface. Online marketing agencies can thankfully help avert these
problems due to their knowledge of the basics in web design.
Layout,
for example, dictates how a website would appear in a particular
window or computer screen. If a website has a good layout, all the
necessary elements of each webpage are easy to find and the page
itself isn’t jumbled. Legibility,
meanwhile, refers to how easy it is to read the various letters and
words used in the site. Font type and size can also give a particular
website an identity of its own if they’re unique enough.
These
two elements may sound like they give great stock on fancy images and
aesthetics, but a website should also espouse simplicity
to be considered good. Images, videos, and animations should only be
used sparingly and wherever necessary because these elements can take
quite a while to load in most web browsers.
Finally,
a website should also be ”complete”. Completeness
refers to the presence of important features that all websites should
have for the benefit of the user, like a home page, contact
information page, and a sitemap.
