Tuesday, June 2, 2015
Just as you would want your business place to look presentable and welcoming to passersby, your website should look equally appealing and worth visiting to regular Internet users. With the help of a web design agency in Lombard, your website can have all the features necessary to attract visitors and urge them to visit again. Normally, a reputable web design agency like Grays Digital Consulting would suggest the design to be based on the latest trend, and not just on what the owner finds appealing. In his article for Forbes.com, contributor John Rampton identifies three major features that a website should have, at least in 2015. He claims that these features are the latest trend and may increase a website’s marketability.
Monday, June 1, 2015
Many business owners believe that online marketing is something they should pursue only if they want to build a national or even international brand. The truth is: online marketing is primarily done with a local audience in mind. Have you ever searched for a business on Google without adding a location? What do you think comes back to you in your search results? That’s right, local. Your business can be one of those highranking local search results if you work on creating Local Buzz for it. Did you know that over 50 percent of online searches for products and services resulted in customer visits? With the prevalence of mobile technology, more people are searching for your business on the Internet, and you better make it easy for them to find you.
Thursday, April 16, 2015
The current year is nearing its midpoint, and website design as a field is still changing. That being said, you must be up to speed with all the updates, or you’ll be left behind. Here are a few website trends that continue to dominate 2015; all of which should also dominate your web design strategy as well.
Long Scrolling Sites – Apple’s iPhone 6 website is the perfect example of a long scrolling site. Such types of sites allow putting a lot of information in a single page in a compelling manner without boring visitors. This trend is alive mainly because of the way web users access pages these days—as people have been increasingly accessing the web through mobile devices, scrolling is much easier instead of clicking small individual links.
Storytelling – Everyone loves a good story. A good example of a site that tells a story is the page for Seattle’s Space Needle, which relays facts about the famous structure using a design that perfectly supports the endeavor itself (one that is also in line with long scrolling). While amazing content is a staple, it can also help if you’d include a compelling narrative within it.Video Backgrounds – If a picture is worth a thousand words, a video is likely worth a million or more. Videos are considered to be the foremost media to portray emotions and intentions, and embedding them on websites is still going strong since last year.
Monday, March 30, 2015
A band can be a business on its own: the group earns by performing at various events and selling merchandise. It may possibly lead into a deal with a record label, but the road to bigger success in a digital age can be hard without being noticed online in the first place. According to Chris Robley of the DIY Musician, it takes greater effort than just dishing out the coolest tunes to get people interested in you. Lombard, Illinois has a good music scene, with at least five dining establishments hosting live music events. Some outfits also help facilitate interested parties booking for bands. When your band is aiming to be well-noticed and be directed towards bigger and better things, you need a web design agency in Lombard like Grays Digital Consulting to take you to the next level.
Tuesday, March 24, 2015
The decision to hire a web design agency is something that might put business owners on the edge for fear of getting abysmal results. In reality, most fears on both sides – both the web designers and the clients – would be unfounded once good communication is established. Here are the three things your web designer should tell you:
- How much will it cost?
Like any sensible business owner, you’ve already got your eyes on the price tag. The agency shouldn’t have to keep it a secret. They should tell you upfront how the job will cost and in full detail.
- When will it be done?
Judging by your needs, a web designer should be able to predict how long it would take. If you are running on a strict deadline, they should be able to adjust to it.
- Who am I going to be working with?
Ideally, you should work closely with the web designer so that when the need arises, you can tell them of any particular request and give them feedback. You should get to know who would be in charge of your project and the best way to contact that person.
Once you cover all these bases, you eliminate any doubts you might have about the project as you are essentially a part of it.
Tuesday, February 17, 2015
Not being careful about your web design can cause problems for dyslexics. Randomly using a font just because you feel like it fits may result into bad web design that can harm the reputation of your business. Even people without dyslexia might find your website uncomfortable to look at because your designs were not handled by a capable Lombard web design agency that specializes in these situations. Remember that your website reflects your company, so if your web page proves to be an inaccessible or incomprehensible mess, what does that say about your business?
Thursday, February 12, 2015
It can be challenging to find a good website designer, particularly when you’re a young and small business with limited funds. For your biggest competitors in the industry, it’s the upscale or most ambitious firms that beg to be their designer. You would think that an established, creative designer won’t spend their time working on your website. You just have to look, however, for committed professionals who will take your visions seriously and deliver without making you settle for anything less than awesome. Now, “awesome” is pretty subjective, and there are no exact specifications or metrics to achieve or measure that trait. What you have to discuss with your online marketing team are the key characteristics or features of a website for businesses, such as branding, responsiveness, and visibility. You have to look for a web design agency in Lombard that is dedicated to SMBs in branding their website, making it responsive, and ensuring it drives traffic.
About 80% of businesses will be increasing their digital marketing budget over the coming 12 months. These companies are willing to spend about 5-10% more, which can be as much as thousands of dollars, just to achieve their marketing goals. If you’re a small business, you can’t afford to let such big investments go to waste on strategies that won’t bring you significant returns.
The responsive design of your website is one aspect of your online presence that should be part of the things you prioritize. Experts can’t stress the importance of having an adaptable or mobile-friendly website enough. If you consult any web design agency, it’s bound to be part of their top recommendations.
Customers are mobile, so you should be, too.
Some surveys suggest that the number of consumers who rely on their smartphones or tablets for researching companies or interacting with them (through queries, feedback, or actual purchases) is equal or even more than those who still prefer desktop searches. This is a portion of the market you can’t afford to ignore. You have to ensure that you allow them to have a great user experience when accessing your website.
It can be your edge against big brands.
You think 80% of businesses (large corporations in particular) have a responsive web design? Try 11-18%. This was a finding of some researches during the latter part of 2014. This means small businesses that have mobile-friendly websites can definitely gain an advantage over big brands.
Saturday, February 7, 2015
Search engines are the primary tools used in navigating the Web, and thus play a pivotal role in online marketing. Businesses typically aim to improve their websites and other online content to appear more prominently in searches made through these engines. As the article points out, however, updates can derail previous marketing attempts. If a business has trouble addressing its marketing problems following a search engine update, it should approach a capable web design agency in Lombard, such as Grays Digital Consulting.
Thursday, February 5, 2015
The importance of bringing old websites into the modern age may not be lost on Lombard residents, who enjoy logging onto the Internet for various purposes and may sometimes find old websites. A number of websites dating back to the mid-90s include the official movie site for the animated/live-action movie Space Jam, former Sen. Bob Dole’s 1996 presidential campaign, and Microsoft, whose current website was stylized after the original version it launched in 1994. If you have a website that has stayed the same for years but may still be useful to visitors, bring it forward with help from a Lombard web design agency like Gray’s Digital Consulting.
Tuesday, January 20, 2015
Nonprofit organizations have their own stated causes that call for your help to sustain and promote. When you look at the websites of any one of these groups, you will notice that they have a stylistic flair that adds credence to their mission and vision. With that in mind, if your non-profit is doing well in the community but have problems attracting people online, you need to fix up the website itself, which is where a Lombard web design agency comes into play.