About
80% of businesses will be increasing their digital marketing budget
over the coming 12 months. These companies are willing to spend about
5-10% more, which can be as much as thousands of dollars, just to
achieve their marketing goals. If you’re a small business, you
can’t afford to let such big investments go to waste on strategies
that won’t bring you significant returns.
The
responsive design of your website is one aspect of your online
presence that should be part of the things you prioritize. Experts
can’t stress the importance of having an
adaptable or mobile-friendly website enough. If you consult any
web design agency, it’s bound to be part of their top
recommendations.
Customers
are mobile, so you should be, too.
Some
surveys suggest that the number of consumers who rely on their
smartphones or tablets for researching companies or interacting with
them (through queries, feedback, or actual purchases) is equal or
even more than those who still prefer desktop searches. This is a
portion of the market you can’t afford to ignore. You have to
ensure that you allow them to have a great user experience when
accessing your website.
It
can be your edge against big brands.
You
think 80% of businesses (large corporations in particular) have a
responsive web design? Try 11-18%. This was a finding of some
researches during the latter part of 2014. This means small
businesses that have mobile-friendly websites can definitely gain an
advantage over big brands.
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